After mentioning the site during a Jimmy Kimmel interview, Kanye West and adult content host Pornhub have formed a working relationship. West was invited by the site to direct their inaugural Pornhub Awards, where he debuted an equally raunchy song with fellow rapper Lil Pump, “I Love it”.
The song was released with a music video which draws heavy inspiration from the kids game Roblox. The two trade verses rapping about erotic themes while resembling the signature rectangular forms of the game. The juxtaposition makes for a fun and interesting video to compliment a catchy song. While its not the most impressive visual of the year, Kanye and Pump’s “I Love It” is enjoyable and definitely worth the watch. The video can be viewed here.