Uber Redesign 2019

Uber recently redesigned their whole brand last week. Given that we are currently working on communicating messages through icons, it was interesting to learn about the thought process that went on when they were redesigning the website. In the redesign of Uber they focused on making sure that their brand was recognizable throughout the world. They discussed their brand system and the different components of it such as typography, composition, and color. It was interesting to see just how much thought went into the smallest details for the app. I gained a new appreciation for all the logos that I see and how intentional they all are. I am more excited about the sign that I am creating and I want to think more about what message I am sending similar to how Uber thought about their redesign. I would strongly encourage people to check out the website for inspiration and learnings. https://www.uber.design/case-studies/rebrand-2018 . logo-on-phone

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s