I didn’t know that there was an official color of the year (as official as a color of the year designated by Pantone, a for-profit enterprise, can be). According to Pantone’s VP, “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. It’s not too heavy. We want to play. We want to be uplifted.”
The color of endangered underwater reefs hanging on for dear life is the new color of the year but actually this color is increasingly decorating iPhone cases, fashion design and is following along trend of eye-catching brighter colors.